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Peugeot Geode

Peugeot Geode: Bienvenue

Peugeot Geode is a concept car we designed for Peugeot following the directive : "Imagine Peugeot in 2040".

The result is a car fully focused on the user experience to offer the thrill of driving in a world where autonomous cars and other means of locomotion have replaced the need to drive.

We decided to make the interior fully panoramic and allow for augmented reality support; I worked on designing the AR applications that would reinforce the intended experience, and the design of the network in order to encourage interesting user interactions.

Peugeot Geode: Bienvenue

What went right

What went wrong

What I learned

Our team consisted of 2 game designers, 2 designers specialized in vehicles, 1 graphist in the animation movie field and another in the game field : we managed to benefit from each other's strong points.
Another success was that I managed to flesh out a lot of all the augmented reality applications (mainly focused on exploration and race), to a point where it was a reasonable expectation of what the future could look like.

We focused a lot on imagining a realistic 2040, while Peugeot asked us to imagine 2040 without expecting us to deliver something doable, and more like a concept car.
While we were satisfied with the result, we could have used this opportunity to go far crazier.

Overall, this project broadened my perception of Game design :
I learned that game design is usable at any place where we want to sollicit a certain behaviour, using "player" motivation (in this example, discovering the joys of driving, exploring and sharing the experience with other people).
I also learned a lot in other fields than game making from other team members.

Peugeot Geode: Inventaire
Peugeot Geode: Pro Gallery
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